Luminate is a digital advisory built on analytics.

Our consultancy is designed to measure and improve marketing impact, and to manage the risks and costs associated with your organisation's digital transformation. We use marketing analytics to guide and improve your digital investments and your customer experience.

Your Data +
Our Experience

Marketing Performance Management

Grounded in analytics-led decisions, we aim to make digital marketing touchpoints more effective so you can attract, retain, engage and monetise customers better.

Continuous Testing & Measurement

Luminate increases your creative effectiveness by identifying strong performing assets. And reduces long term costs by continually improving your digital marketing ecosystem.

Personalisation & Data Activation

Harness the data from all your brand touchpoints to build customer profiles and power personalised brand experiences on your digital platforms and marketing channels.

Digital Analytics Setup & Implementation

Luminate will guide your analytics transformation from your foundational data solution to internal operational changes for your organisation to compete on analytics.

Digital Strategy For Marketing Transformation

Luminate offers a consultative process to develop your digital strategy, and the analytics ecosystem to measure what matters.

David Moffat
Founder & CEO Fierce

“To thrive, businesses will increasingly compete based on analytics, which will undoubtedly inform all marketing investments, strategy and creative execution. We are very excited to strengthen the Fierce network with the incorporation of Luminate.”

Your Data + Our Experience

Marketing Performance Management

Grounded in analytics-led decisions, we aim to make digital marketing touchpoints more effective so you can attract, retain, engage and monetise customers better.

Continuous Testing & Measurement

Luminate increases your creative effectiveness by identifying strong performing assets. And reduces long term costs by continually improving your digital marketing ecosystem.

Personalisation & Data Activation

Harness the data from all your brand touchpoints to build customer profiles and power personalised brand experiences on your digital platforms and marketing channels.

Digital Analytics Setup & Implementation

Luminate will guide your analytics transformation from your foundational data solution to internal operational changes for your organisation to compete on analytics.

Digital Strategy For Marketing Transformation

Luminate offers a consultative process to develop your digital strategy, and the analytics ecosystem to measure what matters.

Marketing Performance Management

Grounded in analytics-led decisions, we aim to make digital marketing touchpoints more effective so you can attract, retain, engage and monetise customers better.

Continuous Testing & Measurement

Luminate increases your creative effectiveness by identifying strong performing assets. And reduces long term costs by continually improving your digital marketing ecosystem.

Personalisation & Data Activation

Harness the data from all your brand touchpoints to build customer profiles and power personalised brand experiences on your digital platforms and marketing channels.

Digital Analytics Setup & Implementation

Luminate will guide your analytics transformation from your foundational data solution to internal operational changes for your organisation to compete on analytics.

Digital Strategy For Marketing Transformation

Luminate offers a consultative process to develop your digital strategy, and the analytics ecosystem to measure what matters.

Actions speak louder than words.

A bit about our founders.

The founders of Luminate have business histories steeped in digital marketing success. Both resided in executive leadership positions at one of South Africa’s most celebrated digital agencies, Hellocomputer.

Co-founder and Head of Strategy

Matthys Esterhuysen

I have 16 years’ experience in digital marketing, with an MBA somewhere along the way. I spent the last 8 years leading the digital strategy for some of South Africa’s largest brands, including Toyota, Lexus, Cell C, South African Tourism, Barclays Africa, Absa and Fanta Global.

“It’s the complexity of managing a digital ecosystem, and the uncertainty of prioritising the next big investment that led me to an analytics-first approach to strategy: using data to prioritise the next investment, as well as empowering teams to improve the performance of current platforms across the board.”

Luminate is a digital advisory built on analytics.

Actions speak louder than words.

Stay in touch.

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